Here's some cause for celebration at the headquarters of BlackBerry maker Research In Motion, which suffered its worst-ever outage this week: if there had never been an iPhone, a third of the people who today bought Apple's new iPhone 4S at its Regent Street store in London say they would have bought a BlackBerry instead.
But RIM can't rest easy: 52% of those queried said they would have bought an HTC, Samsung or Sony Ericsson phone – all of which run Google's Android operating system. Nokia, which is in a battle with Samsung for the title of the world's biggest seller of handsets, only won the approval of 11%.
However the iPhone 4S definitely does exist – and data collected by ProtectYourBubble.com, an insurance company, shows that it is drawing in both new users (35% of those buying were new to Apple's platform) and people upgrading from the iPhone 4 (44%). It surveyed 100 people in the queue for the new phone on Friday morning.
The most popular feature cited by people exiting the store with their new devices, and highlighted by Apple in its presentation of the 4S last week, is the 8MP camera, which makes it comparable with some of the best mobile phone cameras (although some such as the Nokia N8 boast a 12MP setting).
The next most cited was the Siri voice assistant – although early users have discovered that much of its functionality, including maps and restaurants, is not yet working outside the US. Apple has not given any timetable to implement that.
Half of those queueing said they were there because they had missed out on pre-orders through their mobile networks.
And 45% think that the iPhone will go down as the late Steve Jobs's greatest invention – well ahead of the Macintosh (20%), iPod (18%) or iPad (11%).
There's also clear worries about the safety of the phone: while 65% don't have their present phone insured, just over half (56%) say they will for their new one.
source
No comments:
Post a Comment